The fate of the nation depends on it, but opening too soon could lead to a bigger disasterThe crisisTravel and hospitality, known in Sri Lanka as tourism, is the industry that has been hardest hit by the pandemic and has been brought to a standstill by international and national travel restrictions. It is more than …
Jumpstarting Sri Lanka’s tourism industry (Part 1) Read More »
Most Important Post-COVID Tourism Market China is least affected by COVID among the world’s major tourism markets. Almost every other major tourism market has been devastated – U.S., UK, France, Germany, Italy, Russia… Chinese took 149.72 million overseas visits in 2018 (China Daily) The China travel market with its population of nearly 1.5 billion is …
Going by current global statistics on Covid-19, China is likely to be the largest and most stable tourism-generating market for some time, as western markets such as Europe and the US are staggering due to the pandemic. So it may make a lot of sense to have China as the main target market, instead of …
Lessons learned from COVID-19In the era of COVID-19, standing around in a crowd means inviting disaster. Just one infected person there, and the result can be deadly. So why stand in a crowd at all? Because unfortunately, many nations, both in and outside the Commonwealth, still have not deployed and utilised modern technology and carried …
Impact of COVID-19 on Cybersecurity(Copyright Nicholas Ruwan Dias and Niresh Eliatamby.)Commonwealth states are among those most targeted by cyberattacks, especially India, Pakistan, Bangladesh, Kenya, Tanzania and Sri Lanka. Five of the top ten states affected by ransomware in the first half of 2019 and three of the top ten states affected by Malware in 2017-18 …
A guide to protecting your business in the digital universe Read More »
Last week, in the first part of this two-part article, we discussed restarting tourism in Sri Lanka under the headline “When and how we should jumpstart tourism”. This week, we focus on the role of marketing, and that too specifically digital marketing, in the revival of tourism. When global travel slowly commences, the battle to …
Jumpstarting tourism: Why Digital Marketing should be priority Read More »
Lessons learned from COVID-19 The need for up-to-date websites Information dissemination Effective web-based information on official websites In the era of COVID-19, standing around in a crowd means inviting disaster. Just one infected person there, and the result can be deadly. So why stand in a crowd at all? Because unfortunately, Sri Lanka still has …
Travel and hospitality, known in Sri Lanka as tourism, is the industry that has been hardest hit by the pandemic and brought to a standstill by both national and international travel restrictions.Being an umbrella industry that brings together approximately 40 other industries, it is more than just another industry in Sri Lanka. By 2018, it …
How prepared is Sri Lanka technologically for the new era? (Part 2) COVID-19 is revolutionising business practices through the transformation of ‘People + Process + Technology’. The most important factor will be ‘People’ rather than Technology, since the Technology already largely exists. In Part 2 of this series, we examine the readiness, or lack thereof, of …
Are we ready for post-COVID digital marketing? (II) Read More »
Challenges for Commonwealth states to transform to post-COVID marketing. Case study: Sri Lanka‘Digital Transformation is the way forward’By Dr. Nicholas Ruwan Dias, PhD (Malaya) & Niresh Eliatamby, MBA (UK)This article examines the challenges to business practices in Commonwealth countries from COVID-19, which is forcing a revolution of ‘People + Process + Technology’. The most important …